Branding
BRANDING | PACKAGING | WEBDESIGN | SOCIAL MEDIA
2020
True Frog
True Frog is an Indian brand, with a growing collection of personal care products that are vegan, safe and effective. Made of only ethically derived ingredients and sensitively processed extracts.
The brand development started at the beginning of 2020, in collaboration with the Bangalore based advertising agency, Phantom Ideas. In the duration of 9 month we developed the brand from scratch, from positioning through the naming process until the packaging, their website, and the look and feel of their social media platforms.
BRANDING | WEBDESIGN | PRINT COLLATERALS
2019
Natura Atavi
Atavi is an eco-housing project currently in development by the mother brand, Natura, in the outskirts of Bangalore, India.
My role in this project was to develop the basic visual elements of Atavi’s communication before the construction even started. It happened with the collaboration of the Bangalore based advertising agency, Phantom Ideas. We created the brochure, the website and several segments of their advertisment, like newspaper ads, road signages and hoardings.
BRANDING | PACKAGING
2019
Azuki
Azuki is a small Japanese restaurant in downtown Bangalore, India. It aims not only to serve carefully prepared home style Japanese food, but also runs traditional tea ceremonies and events introducing Japanese culture to the locals.
Azuki launched in 2005 as a Japanese tea house, focusing on preparing traditional sweets. When in 2019 they decided to expand their palette with a wide variety of home style dishes, they asked me to develop both the new brand identity and packaging for their delivery items.
BRANDING | PACKAGING
2021
Avantra
Avantra is an Indian ethinic wear brand which offers varied fashionable assortments of sarees, saree brands, ethnic wear, and accessories.
The brand development started at the spring of 2021, in collaboration with the Bangalore based advertising agency, Phantom Ideas. As the art director of the project my role was mainly focusing on the overall look and feel of the brand, and developing the visual identy including packaging, instore signages and general visual direction of Avantra’s communication.
BRANDING | PACKAGING
2020
Royal Frituur
Royal Frituur is a small fast food restaurant in the very heart of Brugge, Belgium. Their approach is to offer a wide variety of vegetarian and vegan alternatives of the classic fast food options – like burgers, snacks or sandwiches.
My role as a graphic designer was pretty holistic by being the everyday-designer/creative-ninja of the place.
I developed not only the identiy of Royal Frituur, but also their menü design, shop signages and social media content.
PACKAGING | ART DIRECTION
2019
Fig
There are too many lingerie brands out there who say they are about women who arecomfortable in their own skin. We decided to show these women instead – women who do not conform to tired, outdated concepts of beauty.
Fig is a collection of lingeries which aims to serve every woman regardless of their shapes or sizes. My role in the project was to develop the identity of the brand, setting the mood, the colours, desigining the packaging and the catalog, and directing the photo shoot providing us imagery for not only the packaing, but also for further collaterals, like digital or instore communication.
PACKAGING | ART DIRECTION
2021
Netplay
Netplay is a private label of Reliance Trends. In the spring of 2021 they launched a collection of underwear for man.
My role in the project was to develop the packaging for the different styles of undergarmets, devided into three different catgories. I was also preparing and directing the photo shoot providing us imagery for not only the packaing, but also for further print and digital collaterals.
Eszter Drienyovszki 