Netplay is a private label of Reliance Trends. In the spring of 2021, they launched a collection of men’s underwear. The brand development was carried out in collaboration with the Bangalore-based advertising agency, Phantom Ideas.

My role in the project was to design the packaging for the different styles of undergarments, divided into three categories. I also prepared and directed the photoshoot, providing imagery not only for the packaging but also for other print and digital collateral.