Royal Frituur is a small fast food restaurant in the heart of Brugge, Belgium. Their approach is to offer a wide variety of vegetarian and vegan alternatives to classic fast food options—like burgers, snacks, and sandwiches—that are often overlooked on other menus in the category.

As Royal Frituur is a small family-run business, my role as a graphic designer was very holistic, acting as the everyday designer and creative “ninja” of the place. I joined the project in 2019, initially working with the existing brand identity to develop their new menu, shop signage, and social media content. After three years of collaboration, we decided to refresh the full identity of the restaurant, introducing a new logo and standardizing all visual elements across the shop according to the new identity.

Working with Royal Frituur is one of my favorite projects. Its small scale and limited resources create challenges, but these are also what make it feel so organic, heartfelt, and full of character.